If you don't want to fail, shock proof your business and career. There are five types of organizations and within the book the Great Transition the Emergence of Unconventional Leadership, I take you through how these organizations operate and why the majority fail. This is a risk review if you will on how shock proof your business really is. In all these examples I presume that the organization has developed some level of digital mastery. Of which there are four levels; digital masters, conservatives, beginner and fashionista's.

However when it comes to they types of organizations that are attempting to either stay in business during these times, looking to grow revenue, build their digital mastery or just compete at a more confident level. These are the five categories that most companies fall under and the careers of many are in the hands of these organizaitons.

Dysfunctional: These organizations exist in chaos and are the most likely to fail first. They are unable to absorb the shock of change. That's why during this crisis and that is what we are in, these businesses will fail first.

Distracted: Focused on too many things. I call it book of the month club any idea that they hear or can grab onto they will go for it. I've seen in companies that are mid-sized outdated and lack depth of talent and leadership.

Reactive: Like the word say's not always on their game, not necessarily in trouble, but they really suffer from data deprivation and are seldom in touch with changes in the marketplace. In fact organizations like this probably dismissed the risk of the pandemic or they thought it would be over in a few weeks.

Proactive A healthy organization and culture, they are striving to improve their market position. Generally they are capable of doing it. But lack some elements of professional management that blocks them from becoming a defendable brand.

Defendable: A brand at this level is the clear leader. They are responsive to the market and very aware of the environment both from a local and global level. Quite simply the follow no one and there are no book of the month club tactics.

But what usually ails most industries and businesses is self-inflicted. That's because they are too focused on the matters of today and how the industry or business has always operated. This tends to be the beginning of the end for many unless they see their mistakes. But if we can take any lessons from the early days of the internet and e-commerce, everyone should have pushed the lets EXPLORE it button instead of dismissing it as a fad or a passing interest. No company can afford to do this any longer not for a moment can any business deviate from what is happening in technology. I've asked a question of many; what is a business if it is not tech driven? My answer is vulnerable.

Shock-proofing businesses requires a great deal of commitment, preparedness and eyes on the world that is relentless. There are no rose coloured glasses around the management or board tables of companies that are defendable. But don't be fooled, their focus is really about remaining ruthlessly competitive. They see the market place for what it is an opportunity. And a big part of being better prepared for the future or just next week is the level of scenario planning that goes with leading these business. Cultures in companies that are defendable are above all working together to on building resilience and rethinking the future. They are not victims.

If you want to shock-proof your company it requires lessons in resilience. And for that you need to be unconventional, have courage and display the tenacity it takes to win.

My name is George Minakakis and I am the author of this book and the CEO of Inception Retail Group Inc. To order a copy of the book The Great Transition The Emergence of Unconventional Leadership go to George Minakakis